Wann ist der nächste black friday bei amazon

Since black Friday zu sein behind us, it is high time to analyze what has happened an the ecommerce market this year. When 2020 zu sein a huge surprise zum all von us, there was no surprise to the schwarz Friday’s fewer. A woche (or an some situations even earlier) before november 27, the internet was submarine by black Week deals.

Du schaust: Wann ist der nächste black friday bei amazon

What were ns purchasing fads this year? go they differ from last year’s ones? Has die pandemic had actually a clear impact on black Friday shopping in 2020? What are die best schwarz Friday statistics? We wollen answer these and more inquiries according to the Report by SEMrush. If sie are interested in reading the full report – right here you can find it. 

Let’s start with this year’s basic information.

Black Friday 2020 – what did human being buy?

It ist undeniable that many consumers shop for electronics during schwarze farbe Friday. Also if ns discounts are not spectacular, with die high prices of these products an this category, the is ausblüten one of the ideal deals.


As you kann see, ns most well-known product groups were laptops, TVs, und microwaves. when it comes to items – Nintendo Switch, PlayStation, and AirPods von Apple. Whereby did civilization want to buy? hinweisen Walmart, Amazon, und Best Buy. This sites to be sweet spots this year.

The pandemic that hit ns world in 2020 had a vast impact on ecommerce. Already at die beginning von the year, in the first und second quarters, the ecommerce sector experienced a substantial increase an consumer interest – around 30%. This year’s Christmas shopping began already in October and will certainly belastung until the tonnage days prior to December 25.

What was the situation like during schwarz Friday? Now and then, Week come instead von Friday. numerous companies released promotional actions around a hauptsächlich before november 27. Despite this fact, the phrase black friday did not appear on the list of even 35 of the most well-known searches in October.

That may be caused by the fact that about half of die holiday shoppers reported that an 2020, offers from the belastung six months lessened their interest bei this year’s schwarze farbe Friday and Cyber ​​Monday sales. This method that beginning a promotional campaign too early is not always an excellent – customers wollen get used zu it und forget about doktorgrad when black Friday finally will come.

Due to ns significant reduction in trade, numerous consumers oase had zu move to ns Internet. A very big number of clients this year did online shopping weil das the erste time ever. Even if ns stores remained offen – a significant part des the society, fearing ns crowds, preferred kommen sie succumb to online shopping craziness instead of queuing bei brick und mortar stores.


The globalen trend ist the growing popularity of schwarz Friday shopping. The fame von this discount period is increasing not only in areas zum which it is a relatively neu phenomenon but also among countries that were pioneers an Black Friday shopping. Such nations are die United States, Australia, und Brazil.

2020 is also unique an one more respect – ns number des black friday searches increased über almost 30%.


Ecommerce individuals appreciate great deals. And one des them space coupon sites choose Rakuten, Groupon, and Slickdeals. There to be at die fore wie it comes to schwarze farbe Friday- connected searches. It’s hard to argue, any kind of way ist a an excellent way kommen sie save some money. Although as you tun können see height on this find was in May and not nur before schwarz Friday season in October

Ecommerce in Germany – what perform Germans purchase online?

Considering die period bolzen November 2019 und October 2020, Germany searched zum relatively similar items as various other users. An the oberteil German searches connected to Black Friday were Nintendo Switch, AirPods, und Pandora. Then come Dyson, iphone 11, and PS4.

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As you can see, German favorites are quasi similar to the globalen ones bei this case.

When it comes kommen sie retailers, ns most popular among Germans were Amazon, MediaMarkt, Pandora, and Saturn. In the case of schwarze farbe Friday-related keywords, ns top five were: black friday 2020, schwarz friday 2019, amazon black friday, und black friday deals.

Above charme comes from the period from november 2019 und October 2020. Jetzt it ist high time kommen sie focus on schwarze farbe Friday 2020.

Black Friday 2020 an Germany

Germans shopping preferences are similar to global ones however there is deshalb a tendency that German consumers do notfall agree with. It’s about die popularity of schwarze farbe Friday – the globalen trend ist increasing if comparing 2019 and 2020 an German ecommerce, you can notice a quite far-reaching decrease – almost 16%. Similar kommen sie Cyber Monday i m sorry popularity has decreased über 50%!

What was ns most popular amongst Germans? Nintendo Switch, AirPods, Dyson products, apfel Watch und iPad were holy grails this year. Wie it comes kommen sie retailers – Germans were looking zum products native Amazon, Apple, Media Markt, Saturn und Ikea.

What were die Germans asking google search about? top questions indigenous this year schwarze farbe Friday to be wann ist schwarze farbe friday, evenards ist der black friday (when is schwarz friday), when is schwarze farbe friday, wann ist black friday in amazon (when is black friday top top amazon) and wann ist ns nächste black friday (when ist the next schwarze farbe friday).

Germans to be interested in Black Friday deals but compared to previous years they shed a last of interest. This might be early to ns fact that in 2020 many civilization were not just an the mood for a big purchase during die spreading pandemic.

After all, 40% von holiday shoppers admitted that due to ns pandemic they were planning to spend much less this year on vacation shopping dafür Germans definitely kann relate.

Another big streit here zu sein the increasing umgebung awareness and how badly consumerism affects our planet.

Eco awareness zu sein increasing among people around the world. During the year searches related to online shopping impacts on ns environment has increased über 2250%! It reflects that the awareness des people an this matter ist growing und although possibly some schutz decided to make less shopping this year.


As you kann sein see, Germany did notfall succumb to the pressure of the society und Black Friday promotions. Lock refrained from excessive consumerism. Regardless des whether they to be driven von concerns zum the world or die desire kommen sie save money und time, ns downward trend ist something completely neu to schwarze farbe Friday results.

To amount up

Black Friday zu sein one von the craziest durations all over die Internet. Everyone looks for out die biggest deals and tries to do as viel Christmas shopping together possible. 2020 was without a doubt a year bei which a last has happened.

This situation had a positive impact on die popularity von ecommerce. Many new consumers were persuaded (or to be forced) to shop this way. Und those who had supported ecommerce zum a long time appreciated this way of shopping also more.

In every this, we schutz not forgotten around a really important aspect related zu shopping – consumerism und its negativ impact on ours planet. Awareness in this area zu sein growing, which translates into ecommerce results. Proof of this was die decline in Black Friday sales popularity in Germany. We kann sein assume that ecology play a part an this.

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If freundin want to learn much more about globalen trends on black Friday, feeling free kommen sie read SEMrush Report. You möchte surely uncover a lot of valuable information there.